Building Relationships with Residential Customers


Thursday, 02 October 2014 14:42
By Coryn Clark 

Being in customer service, a large part of my job is to assist residential customers. To be perfectly honest, this is the part of my job that I enjoy the most. These types of conversations can vary greatly depending on the customer. Some are short and to the point while others can turn into long conversations about family, hobbies, and other general chit chat. I truly feel as though this is what sets BlueRock Energy apart from other ESCO’s. When you call into BlueRock, you aren’t calling into a large call center where the only goal is to sign you up and “move on to the next one.” Every member of our customer experience team is thoroughly trained and educated about the energy market. Our calls typically consist of general questions about pricing, terms and conditions and how to read their bill. However, BlueRock has taken the time to ensure that each member of the Customer Experience Team is trained to be able to handle more complex questions as well, such as questions regarding green energy, how the weather affects your price and market conditions.

Since BlueRock doesn’t take a “one size fits all” approach, we take the time to better understand our customers and their needs. At the end of each conversation I want our customers to feel as though they have all the tools they need to make a good, educated decision. When all is said and done, it’s not about how many new customers we sign up. It’s about educating our customers and shining a light on a topic that can typically be confusing and messy.


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